Yet when people think about sports, the majority doesn’t think about technology.
And 76% get frustrated when this doesn’t happen.” More important, “companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts.” Ridley's Return Spotlights NFL's Delicate Betting DanceĭraftKings Shares Jump in Late Trading After Revenue, Earnings BeatĭraftKings Lays Off Roughly 140 Employees in Corporate RestructureĪ recent study by McKinsey & Company stated that “71% of consumers expect companies to deliver personalized interactions. Whether it’s our searches in Google, our purchases in Amazon or the automated playlists created for us on Spotify, consumers love and expect personalization, and businesses rely on it to create differentiation and drive revenue. Today’s guest columnist is Chris Reynolds, co-founder and CEO of Epoxy.ai.